1st Place

24-25 AMA International Case Competition for Adobe Express

Co-led the case team, managing project timelines, research delegation, and quality control from kickoff to final submission
Structured the project into phases: research, strategy development, report writing, and (later) finalist presentation prep

Designed a 30-question Qualtrics survey exploring student perceptions of Adobe Express, Canva, AI tools, creativity, and digital design habits
Led research efforts that gathered over 180 survey responses, plus focus groups and interviews for qualitative depth (where we had students test out using Adobe Express versus its leading competitor for deeper insight)

Once selected, I led the design and animation of our live pitch deck, scripting visual storytelling moments to elevate our strategy
Collaborated with teammates to write, revise, and rehearse our scripts to ensure consistency and confidence
Created a point-and-click appendix with over 200 slides detailing our entire process, data, and rationale for transparency during Q&A

Led the winning team of 75+ schools in the 2024 AMA International Collegiate Case Competition, placing 1st internationally
Developed the campaign “Level Up with Adobe Express” and produced a 40-page report, 200+ slide appendix, and live pitch deck
Delivered a strategic presentation to executives from Adobe and Deloitte Digital with supplementary Q&A
Created a fully interactive appendix to document our methodology, reinforcing credibility and strategic depth
Set a milestone as IU’s first AMA international win, achieved through strategic leadership and creative execution

Market Segmentation & Factor Analysis – Transformed survey data into actionable audience clusters
Strategic Campaign Planning – Built a data-driven, full-funnel marketing strategy aligned with product strengths
Creative Direction & Design – Used Adobe Express to design graphics, templates, and animated slides
Cross-Team Collaboration – Co-led a team from research through live competition
Presentation Strategy & Public Speaking – Developed and delivered a high-stakes, client-facing pitch with live Q&A
Competitive Benchmarking & Differentiation – Positioned Adobe Express uniquely against dominant competitors like Canva