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PROJECT SHOWCASE

2023 SuitShop Case Competition

Indiana University Kelley Honors Student | Business Writing | Sponsored by SuitShop & EY

PROJECT OVERVIEW

As part of a semester-long team competition, we were challenged to explore growth opportunities for SuitShop, a direct-to-consumer suiting company known for affordability and inclusivity. Our task was to conduct market research, identify scalable opportunities, and pitch a compelling expansion strategy to the company’s founders. After in-depth research into emerging wedding trends, consumer behavior, and platform analytics, our team proposed a strategic partnership with Carats & Cake, an online wedding planning platform. This low-cost marketing solution would allow SuitShop to reach DIY couples and cost-conscious Gen Z and Millennial consumers while maintaining its sustainable and inclusive brand image. I led the graphic design for our full-length report and contributed to business writing efforts that communicated our insights and strategy effectively.

*Browse through a preview of our final presentation below

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SKILLS

  • Strategic Research & Market Analysis – Investigated evolving wedding industry trends and digital behaviors of Gen Z and Millennial consumers

  • Marketing Strategy Development – Proposed a platform partnership that aligned with SuitShop’s brand and budget-conscious approach

  • Professional Writing – Applied principles of business writing to develop a cohesive, persuasive final report and executive summary

  • Graphic Design & Communication – Designed the full visual layout and supporting graphics for the report using Adobe InDesign

  • Team Collaboration – Worked closely with peers to synthesize findings and finalize a deliverable targeted toward executive decision-makers

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