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Hello
I'm Anushka.

Honors graduate of Indiana University’s Kelley School of Business with a B.S. in Marketing and Business Analytics

I’m passionate about understanding why consumers make the choices they do and using data, creativity, and consumer insights to uncover opportunities for brands to grow.

My experiences across marketing and commercial roles have strengthened my ability to turn consumer and market insights into creative, actionable strategies.

Explore My Work

Most Relevant Work

2024

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Targeting the US Hispanic Population for Bonnie Plants

Scotts Miracle-Gro (Bonnie Plants) Case Competition

1st Place

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Selling Cummins Power Generators to Third-Party Dealers

Cummins Inc.

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Sales Strategy for Clean Energy Cummins Engine X150N

Cummins Inc.

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Positioning Adobe Express for College Students

The American Marketing Association Case Competition

International
1st Place

*Click on each project to view more

Recommendations

I had the chance to work with Anushka while collaborating on a few projects, which was an amazing experience. What impresses me the most with Anushka is her analytical and creativity skills.

She is able to work on complex problems using different sources of information, extracting exactly what is needed. She has the ability to condense an abundance of content, extracting its essential message and designing it to towards bringing a compelling approach for stakeholders.

Caetano Souza
Director of Global Sales Channels & Enablement
Cummins Inc.

Skills

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